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17
Feb
20160204 kapronasia big data finance china unionpay smart dentsu aegis

UnionPay’s data arm collaborates with a global advertising network to combine card transaction and consumer behavior data

In January 2015, UnionPay Smart, a China UnionPay company specialized in business intelligence, customer profiling and online marketing, announced an agreement with Isobar China, a part of global Top-5 advertising conglomerate Dentsu Aegis. Together with Isobar China, UnionPay Smart will build a data management platform (DMP) targeting online advertising.
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Established in 2007, Kapronasia, an Atlas Technologies Group Company, is a leading consulting and market research firm specializing in fintech, banking, payments, and capital markets. Our services aim to equip clients across the region with the necessary insights to capitalize on their most valuable opportunities and maintain a competitive edge in the market.

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