17
Feb
UnionPay’s data arm collaborates with a global advertising network to combine card transaction and consumer behavior data
In January 2015, UnionPay Smart, a China UnionPay company specialized in business intelligence, customer profiling and online marketing, announced an agreement with Isobar China, a part of global Top-5 advertising conglomerate Dentsu Aegis. Together with Isobar China, UnionPay Smart will build a data management platform (DMP) targeting online advertising.
