India Payments Research

Feb

WhatsApp Pay trips up again in India

India’s payments market is more competitive than ever. While Walmart-backed PhonePe and Google Pay remain dominant for now, WhatsApp Pay may eventually chip away at their market share. With 400 million users of its messaging app in India, the Facebook-owned company could potentially channel the network effect to its advantage.…

Jan

India Payments Research

How is BNPL developing in India?

Buy now, pay later (BNPL) is taking the payments world by storm, from the advanced economies to emerging markets. There seems to be a universal appeal for consumers – whether they are accustomed to using credit cards or not – to interest-free installment payments. That holds particularly true during the…

Nov

India Payments Research

UPI transactions cap shakes up India’s payments market

WhatsApp Pay just launched in India for 20 million users. That is big news, given the long and drawn-out waiting period. Indian regulators, however, made a more consequential decision than giving WhatsApp Pay a belated green light, which is overshadowing the app’s rollout. The National Payments Corporation of India will…

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India Payments Research